PPC is an abbreviation for pay-per-click, which is a type of online advertising (PPC) services where you are charged based on interactions with the ad. Essentially, you pay only if a person clicks on your ad, shares it, or does something you identify as a valuable action.
Some of the most common pay per click ads are Google Ads and Bing Ads, which appear alongside search results or display on relevant platforms. Promotion on social media is also skyrocketing, the most popular advertising platforms for paid advertising among businesses are Facebook, LinkedIn, and Twitter. Online stores also promote their product cards in search results with Google Shopping Ads.
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